The Edge Framework
A Competitive Intelligence Suite by We Thrive Media
See the landscape. Sharpen your position. Move with clarity.
Price range: $5,000.00 through $10,000.00
Overview
This isn’t your average competitor matrix.
The Edge Framework is a strategic tool for marketers, creative leads, and brand decision-makers who want to move with clarity — not guesswork. Whether you’re prepping for a launch, refining your positioning, or building a campaign that needs to land with precision, this system helps you study the landscape, spot patterns, and carve out your edge.
We built this to reflect how we work: thoughtful, culturally aware, and deeply strategic. It’s not about who’s loudest — it’s about who’s aligned, resonant, and built to last.
What’s Included
A complete system to help you lead with insight, not instinct.
- Professionally designed Competitor Analysis Template (Excel)
- Organized across 6 strategic sections for consistent, side-by-side comparison
- Step-by-step Guidebook (PDF)
- Detailed prompts, definitions, and thought-starters to guide your analysis Built-in rating system and SWOT model
- Evaluate strengths, gaps, and whitespace with clarity Presentation-ready formatting
- Perfect for client recaps, stakeholder meetings, or internal strategy briefs Fully customizable
- Adaptable to your brand, workflow, and specific campaign goals
Why It Works
- Saves hours of scattered research
- Brings consistency across your team’s thinking
- Helps you see real positioning gaps and whitespace
- Gives structure to what often becomes a messy process
- Pairs easily with tools like Sprout, Brandwatch, Hootsuite, and native analytics
Who It’s For
- Marketing teams at agencies or in-house
- Brand strategists and campaign leads
- Creative and comms directors
- Social media managers looking to strengthen positioning and planning
- Anyone responsible for insights, strategy, or stakeholder reporting
Digital Download
PDF
Excel
Google Sheets
Excel
Google Sheets